Some aspects of a culture are deep-seated, traditional and can be puzzling to outsiders. Yet, some knowledge of that aspect will provide the foreigner with an enormous advantage as they try to enter that market and expand their business. In Japan, one very important tradition is the tea ceremony, and the ability of a foreigner to appreciate the role it has played in Japanese society can be a key to business success.
This book contains descriptions of the history of the ceremony, the role it has played in Japan and many of the ways in which it is conducted. Learning the basics of the ceremony is not difficult, yet it can be essential knowledge when meeting and interacting with Japanese business executives. It should be required reading for anyone with a need to prepare for meetings and interactions with executives of Japanese companies.
Get more detail about The Tea Ceremony.
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