Does this book make you not want to drink a Coke? I am not so sure. I have read similiar exposes about Wal-Mart and the fast food industry and this book is not as convincing an indictment. The book seemed more of an indictment of common insidious multi-national practices than an argument that we might actually be better off if the world just drank Pepsi and Big Cola instead of Coke.
The disreputable practices described here such as union busting, worker mistreatment, making Mexican kids fat, and stealing a town's water supply are things that many multi--national companies might well could be accused of.
Practices of American companies in foreign companies are often highly questionable, and sadly it's not exactly a shock or surprise to see that Coca-Cola would be engaging in such practices.
I was interested in what Coke might be doing in America,such as it anti-competitive practices,or attempts to put soft drink machines in schools ,but the book does not cover that subject very well.I do applaud the author's courage and good humour. I also applaud the lady Mexican store owner who had the courage to stock Big Cola in the face of the Coca-Cola intimidation.Get more detail about Belching Out the Devil: Global Adventures with Coca-Cola.
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