Garrett Peck's enjoyable and entertaining account takes the reader through the changing mores surrounding the consumption of alcohol in America. The book's broad account takes the reader on tours of whiskey country in Kentucky, California's wine regions, and the history of American beer brewing. The title refers to the continuing effects of Prohibition, in particular the patchwork of federal, state and local laws that still limit the production, sale and consumption of alcohol. Peck also shows that we're drinking less in quantity, but enjoying higher quality, as seen in the decline of the big national beer brands. Peck is probably at his best describing the furious lobbying efforts and the perennial marketing battles as the distillers, brewers and vintners jostle for market share. If you're looking for the reasons behind what and why we drink--and how, when, and where we do it-- you'll probably find the answers here.Get more detail about The Prohibition Hangover: Alcohol in America from Demon Rum to Cult Cabernet.
No comments:
Post a Comment