Tuesday, November 22, 2011

Order Harvests of Joy: How the Good Life Became Great Business


With the passing of Robert Mondavi I felt compelled to learn more about the man who has done more for the credibility and quality of American wine than probably anyone else;no doubt he will tell you he has in this book. Besides, it was the perfect reading in the evening after a recent visit to Napa and Sonoma. That is another story. Anyway, the book does much more than examine his personal and families contributiuon to winemaking in America, it explains the early days in Napa and the energy that existed between various wineries as they expanded the American market from table wine to fine wine. The book reads like an epic story of one families rise to power and wealth in the wine business, with all the details of struggles and conflicts woven together to create world class wine. Granted Robert Mondavi does at times blow his own horn but he has a right to, he is responsible for creating the Robert Mondavi Winery after a bitter battle( he actully punched his brother) that had him essentially removed from the family businesss in the Charles Krug Winery. Families can be foes and the impetus for new beginnings. It is a remarkable story, how this man, with his old-Italian-roots and charisma, went around the world in praise of wine, specifically wine from the Napa Valley in California. The book explains his vision of world domination, merging talents with the great wine families of the world to create wine outside of California as well. Robert Mondavi's writing style reflects his enthusiasm. He loved wine, he literally ate and breathed every waking moment of life consumed with the wine busibness. Great men are possessed by a singular drive to be the best,in his case he wanted to produce the best wine. Along the way, in order to appease the business end of wine, it meant he had to create wine that was not of the highest quality(Woodridge) but a good "everyday" consumer wine. Than there is Opus One and the reserve wines from his To Kalon vineyard area; the top of the line of the the Mondavi wines. It is an easy to read biography, complete with two sections of photographs that bring the family and assorted characters to life. I for one applaud Mr. Mondavi for what he did in Napa and elsewhere. He was an ambassador for wine until the day he died. RIP Mr. Mondavi, your legacy lives on.Get more detail about Harvests of Joy: How the Good Life Became Great Business.

No comments:

Post a Comment