Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market This instant

There is an interesting story behind the Gallo family and their rise to pre-eminance in the wine world. In theory, it should make for a great book. This books has many of the details but it unfortunately falls short of greatness. It is marred throughout by poor writing and a feeling of amateurishness. It is as if the author can't seem to decide if he is writing a historical account or trying to relate the story in the manner of a crime novel. One feels that both the editor, author, and publisher needed to do a little more research into who their target reading audience is. Once that decision was reached, the book should have been written with that audience in mind. While I found much of the story and the information included quite interesting, the shortcomings in the writing and the lack of focus left me too frustrated to classify this as a book that I truly enjoyed.Get more detail about Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market.